Our Story

Why We Started

I remember it was an ordinary afternoon when I was shooting a promotional video for a client's crystal products. I was captivated by the beauty of these crystals, each shimmering under the lights, unique and seemingly imbued with its own story and soul.

However, during a casual conversation, the client inadvertently mentioned several negative aspects of the market, such as rampant counterfeits, inferior products, and even some merchants charging customers a lot but failing to deliver. These revelations left me shocked and disappointed.

That night, I couldn't find peace at home. I kept thinking: How could such beautiful crystals be tarnished by these market practices? China has a tradition of excellent business ethics. Our proverbs say, 'no pointed peak, no trading,' which comes from the way rice is piled high in a bowl to make a pointed top. This shows that the seller always gives a bit more to make the customer happy, which is important for a business that lasts."

Moreover, China, hosting one of the world's leading crystal wholesale markets, needs a reputation for integrity.

The more I learned about the crystal market, the more I felt the need for change. Why not establish a brand that not only showcases the beauty of crystals but also changes the status quo of the industry?

What We Do

Thus began my journey. I visited numerous crystal factories and wholesalers, interacted with experts and artisans, learning to distinguish real from fake crystals, understanding their mining and processing, and comparing different quality products to gain a deeper understanding of these magical stones.

In this process, I realized the importance of establishing strict standards to ensure the quality and ethics of our crystals:

• From the source, we carefully select partners who use pure, natural crystals without any dyeing, electroplating, or synthetic processing. Products like opalite or fake turquoise are not on our list. For our main products, we send them to professional testing agencies to obtain crystal testing reports.
• In the process of assembling crystal products, we accurately show their real quality through videos and images without unnecessary beautification.

But I knew this was not enough. To truly win the trust of our customers, we decided to take some unconventional measures, such as:

• Our promise of a double refund for any fake crystal found, and our commitment to never hide any negative reviews. The needs of our customers are our direction for progress.
• We also share the creation process of each order on social media, allowing customers to see how every crystal they purchase is carefully selected and packaged.
• Even if customers receive our products with some damage due to shipping, we provide a free replacement service...

Thanks For Your Support 

When we received our first thank-you letter from a customer, I knew our efforts were worthwhile. The customer wrote that not only were the crystals beautiful, but they also brought her a lot of surprises and joy.

This is exactly what we aim for: not just a transaction, but a transmission of love and happiness.

Now, I invite you to join our story. Let's change the crystal market together, making each crystal find its rightful place, turning every purchase into a wonderful journey.

Company Address: 110 16th St Denver CO 80202 US